Consultancy - Case Study, Pizza Hut UK
Background
All of the Pizza Hut Home Service restaurants across the UK used a unique telephone number for taking customer orders. As a result marketing potential was difficult to realise, a "call to action" of one single number could not be used. Simply switching to a single national number was not a straightforward option as customer calls had to be received by the individual stores. Calls from mobile phones or offices had to be handled in different ways and data from calls needed to be linked with existing IT systems.
Issue
- There were several possible ways to introduce a one number telephone system; an automated response system, a call centre or a hybrid of the two, to fully investigate them all required time and resource
Solution
Pizza Hut asked Red22 to examine the market place and Pizza Hut's past learnings. An in depth analysis of the options was produced with workable recommendations.
Results
This allowed Pizza Hut UK to be kept focused on the day to day needs of the business whilst a new initiative was still driven forward. The recommendation has since been implemented with associated sales benefits.
"Red22 were very quick to understand what our organisation needed. Their team worked alongside internal employees with equal passion and drive and with an appreciation of our culture and working style which made them feel less like consultants and more like an extension to our own team.
Thoughtful leadership and clarity around presenting options led us to make a quick, informed and measured decision."
Operations Director, Pizza Hut ( UK ) Ltd
Due Diligence- Case Study - ADL
Background
Arthur D Little had been given the task of examining a growing call centre business. The business had seen successful growth over a five year period and required VC funding for further development.
Issue
- ADL needed additional expertise to investigate the capabilities and market opportunity of the company
Solution
ADL used expert marketing consultants from Red22 to augment their team.
Results
Red22 consultants worked as expert consultants in the ADL Team and presented to the city financiers an in depth report in extra quick time |
