Case Study- Boots new store development
Background
Boots the Chemist is the leading pharmacy in the UK. It recognises however that to sustain competitive advantage in an increasingly fast moving market place there is a continual need to introduce new concepts to deliver customer satisfaction. These include new products, new shopping methods and new store design.
Issue
- As market leader in the UK, Boots is often the first to market with new concepts and can not easily 'piggy back' ideas from the local market. It needs to look further a field for fresh ideas.
- Worldwide research is a timely exercise and all internal resource was focused on other business projects
Solution
Commission a Red22 'best practice' research report to supplement internal team findings.
Result
In three weeks Red22 presented a synopsis of key relevant trends in the world. Highlighting areas of potential note including; customer service, ease of use, reduced cost, improved design, signage and new products. This information was used to help create a range of new initiatives implemented into the new stores development programme. |
