MARKETING STRATEGY

Plan to succeed

You need to create the right vision, mission and strategic direction to ensure all employees are engaged in your companies' goals. Things have been going well but you don't know why? You wish you knew more about your customers; where do they come from, what else do they buy? Are they spending money with your competitors, if so why? Do you know what your market share is and what your future prospects in the market place are? Customers from your traditional channels are on the decline. You know that you need to investigate new markets but resource is limited. New product development has always just evolved but ideas are beginning to dry up. You need a process for new product creation. You are still unsure if you're are underselling or putting people off by being too expensive. Your marketing budget is spent when someone sells you a good idea you really need a promotional plan for the year - covering above and below the line, media, events, PR and advertising, and sales promotion plans.

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